Why do we recommend that businesses build their own websites instead of relying solely on marketplaces?

Many businesses succeed on our platform, but we still recommend building an official website for three key reasons.

First, marketplaces belong to others, while your official website is yours. Marketplace rules and traffic distribution can change; your store might vanish overnight due to a single adjustment. But your official website is your digital asset—something you own forever.

Second, the platform is a transactional environment, while the official website represents your brand. Customers compare prices on the platform but learn about you on your official site. A professional website conveys "this company has substance," building trust that platforms simply cannot provide.

Third, your official website builds a content library. Content you publish on third-party platforms can be removed by the platform, but articles on your own site are indexed by search engines and continue to drive traffic over time.

Our recommendation: Build both the platform and the official website. The platform is your channel; the website is your foundation.